The Phoenix Center

Rebranding and facility signage — Community | Greenville, S.C. 

The Phoenix Center was looking to rebrand and needed to create a more user-friendly identity that would create a stronger brand presence. After understanding the passion and emotions of the employees and their dedication to the recovering patients and families they serve, our concept was clear. By incorporating three key design elements — a heart, the flames, and the bird — we wove the three into an icon that would allow for stronger more cohesive branding across all elements.

We then worked with interior and exterior signage exploration and provided a number of examples for print collateral and out of home creative.